Adidas Originals has launched the first Augmented Reality experience in footwear. Could shoes be the next avenue for augmented reality and gaming experiences? The folks at Adidas thinks so.

The shoes are available now. Here’s where to find them:

US: Exclusively at select Champs Sports stores & Online at Eastbay.com.

UK: Available now at Size? and Offspring.

Rest of the World: Available now at adidas Originals stores and other select retailers.

Content taken from the original YouTube posting.